Went through last weeks homework and Sarah showed us her 2D design concepts on a fashion pamphlet about shoes. she went through and explained the assumptions, challenges and refinements. I'm looking forward to see what she comes up with.
Group Exercise - Still waiting on everyone's scores!!
Carol – design industry
1. Accuracy in addressing the brief - 7, 6, 6, 6, 6 = 6.2
2. Immediate visual appeal – 5, 6, 4, 4, 10 = 5.8
3. Cross generational appeal – 4, 4, 2, 3, 7 = 4
4. Suitability for print – 3, 5, 6, 5, 8 = 5.4
5. Suitability for web – 8, 7, 10, 6, 10 = 8.2
6. Monochromatic suitability – 0, 3, 3, 1, 5 = 2.4
7. Simplicity – 4, 4, 1, 2, 5 = 3.2
Carol – non profit
1. Accuracy in addressing the brief - 6
2. Immediate visual appeal - 7
3. Cross generational appeal - 6
4. Suitability for print - 7
5. Suitability for web - 7
6. Monochromatic suitability - 4
7. Simplicity - 5
Sarah – design industry
1. Accuracy in addressing the brief - 9
2. Immediate visual appeal - 8
3. Cross generational appeal - 8
4. Suitability for print - 10
5. Suitability for web - 10
6. Monochromatic suitability - 10
7. Simplicity - 10
Sarah – non profit
1. Accuracy in addressing the brief - 9
2. Immediate visual appeal - 9
3. Cross generational appeal - 8
4. Suitability for print - 10
5. Suitability for web - 10
6. Monochromatic suitability - 9
7. Simplicity - 8
Teddy – design industry
1. Accuracy in addressing the brief - 8
2. Immediate visual appeal - 7
3. Cross generational appeal - 7
4. Suitability for print - 9
5. Suitability for web - 9
6. Monochromatic suitability - 9
7. Simplicity - 8
Teddy– non profit
1. Accuracy in addressing the brief - 8
2. Immediate visual appeal - 7
3. Cross generational appeal - 7
4. Suitability for print - 10
5. Suitability for web - 9
6. Monochromatic suitability - 9
7. Simplicity - 8
Zac – design industry
1. Accuracy in addressing the brief - 9
2. Immediate visual appeal - 9
3. Cross generational appeal - 8
4. Suitability for print - 10
5. Suitability for web - 10
6. Monochromatic suitability - 8
7. Simplicity - 8
Zac – non profit
1. Accuracy in addressing the brief - 9
2. Immediate visual appeal - 8
3. Cross generational appeal - 7
4. Suitability for print - 10
5. Suitability for web - 9
6. Monochromatic suitability - 10
7. Simplicity - 9
And Mine
Stevie – design industry (Middle Picture)
1. Accuracy in addressing the brief - 9
2. Immediate visual appeal - 9
3. Cross generational appeal - 8
4. Suitability for print - 10
5. Suitability for web - 9
6. Monochromatic suitability - 7
7. Simplicity - 8
Stevie – non profit (Bottom Picture)
1. Accuracy in addressing the brief - 9
2. Immediate visual appeal - 7
3. Cross generational appeal - 7
4. Suitability for print - 10
5. Suitability for web - 9
6. Monochromatic suitability - 6


I think my designs are simple but effective because the name stands out and the graphics also help to explain the name. growth was the main factor i was going for as we are uni students and we are growing to become what we want to be as a person. A flower i think describes growth in the best way as it starts off as a small like bud and gradually blossoms into a beautiful flower as it shows its self off to the world. be the best you can be.!

Very good design work here - I really like the "growing knowledge" logo.
ReplyDeleteIt is not clear to me which is the "design Industry client" logo and which is the "non-profit arts organization". Please use labels to make it clear.
Aha - just spotted your reference in the scores - what happens if somebody is not interested in the scores and they just look at the designs?
"John Maeda: ORGANIZE" ....use labels / use labels / use labels / am i repeating myself ? / am i repeating myself ? / am i repeating myself ? /